Branding is just a short word for creating a company’s image or identity, but how do agencies create successful brand designs? Companies spend a lot of money and time on their branding, so it’s important to understand the intricate process behind the design. Creating effective designs is no easy task, and requires both creativity and strategy. This blog post will go more in-depth into what this process entails, including the main elements of branding that play an important role in designing successful designs.
Competitors
The first step in creating an effective brand design is to understand the brand’s competition. Brands have something they want to achieve, so it’s important to make sure that their products and/or services are better than their competitors. A brand design agency uses this technique of analysing the competitors to determine how they can improve their brand.
This will make certain that the identity they create will be successful, by showing off its strengths while downplaying its weaknesses. For example, a new juice company wants to create a young, cool brand image; this will immediately show that it is different from competitors who might be more established or associated with older generations.
Branding Strategy
When it comes to creating a brand identity, the name is only half of the equation. The other half is branding strategy. This involves putting into place all of the components that help define the target consumers and their purposes for buying your product or service. This includes both the visual and verbal aspects that are associated with your brand, which will all play out at various points in time throughout customer interaction.
Brand Identity(Visual)
The visual aspect of a brand identity consists of its logo, tagline, and top corporate image. As previously mentioned, these are the most important components that take centre stage when making your branding image. However, like any other element in a design, the visual aesthetic of your client’s brand will vary depending on the market. For example, a juice company that wants to create an image of youthfulness is going to choose differently than a bank that wants to portray sophistication and stability.
The Process Behind Branding Design
Once a brand identity has been determined and its important elements of it have been decided, a branding design agency can begin to create its designs. This process will be different depending on the type of services provided. For example, if a client wants their logo to look like a car’s number plate, then this will take much longer to complete than if they simply want to give a face-lift to an existing logo.
Branding Design Process
The design process behind branding is usually broken down into five components: Ideation, Design, Prototyping, Feasibility, and Testing.
- Ideation
The ideation of a brand identity involves coming up with ideas that fit the brand’s goals and mission. This can be done in a variety of ways, such as brainstorming sessions where designers and clients collaborate on concept creation.
- Design
After the brainstorming session or other ideation process, designers will use the ideas from the ideation and put them into a visual format. This typically involves drafting and redrafting logos, taglines, and other details.
- Prototyping
Next is a design process called prototyping, which involves testing consumers to see how they react to the brand identity. This is done to determine whether or not the brand will be successful in its given market.
- Feasibility
Once the design process is complete and the prototype has been tested with consumers, a brand design agency will discuss the feasibility of their design. This is essential to determine whether or not the changes that were made are worthwhile so that changes can be made if it’s determined that the brand will not be successful.
- Testing
Once the work from Feasibility has been completed, testing can begin to determine whether or not the design will be successful in its given market. This is typically done by using the brand identity in real-life scenarios to determine how consumers will respond to it.
To sum it up, branding design agencies don’t just have one way of creating a successful brand identity. Many different ways can be used depending on the type of client and product they’re working with. This makes the entire process very subjective and can vary greatly from one company to another.
